7 Mistakes That Will Doom Your Marketing Automation Implementation
Article from Entrepreneur by Aaron Agius
Aaron Agius says, "We live in the age of things such as landing page builders, content marketing software and tools that automate just about anything you’d like to accomplish. As a result, entrepreneurs have more resources at their disposal than ever before. At the core of this phenomenon lies the need for marketing automation. When executed well, it has the potential to drive significant revenue growth in companies small and large."
This article lists seven common mistakes businesses make implementing marketing automation.