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With Advanced Analytics, Wi-Fi Delivers More Than Just Customer Convenience

Article from BizTech by Wylie Wong

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From the article:

"Restaurants, coffee shops, retail stores and other public-facing businesses need customer data to sell more effectively, better manage inventory and provide customers with more effective marketing offers.

Free guest Wi-Fi allows businesses to easily capture a buffet of information, from how long customers stay in a store to buying preferences based on demographics or location. Through customer analytics from the wireless network, businesses can develop better in-store experiences, create targeted marketing campaigns and ultimately boost sales."

This article explains how providing and utilizing guest WiFi to boost analytics and create better customer experiences. 



Keywords

Analytics, data, Vertical Markets, wifi